Facebook Changes How it Measures Video Ad Metrics

Facebook has updated its video ad metrics, bringing its metrics more in line with how people watch and interact with videos. More specifically, Facebook is updating video ad metrics with respect to reporting the total amount of time a video was viewed. Rather than focusing solely on duration, video...

Facebook Lets Users Sell Home Services in Marketplace

Facebook has recently added support for home services to its Marketplace platform. With this update, home service professionals can market their service offerings to other Facebook users in their local area. Previously, Facebook Marketplace was limited to only selling physical goods. So those...

Facebook’s New “Memories” Page Highlights Engaging Posts from Years Past

Facebook has introduced a new home on the web that users can visit to reminisce on top posts they’ve published throughout the years. The new “Memories” page features a collection of of top text posts, photos, videos, and major life events. Facebook says the reason behind creating this page is...

Facebook is Letting Some Users Promote Marketplace Listings

Facebook is testing a form of hyperlocal ad targeting by giving some users the ability to promote Marketplace listings to their neighbors. Promoted Marketplace listings will also show up in the regular news feed as sponsored posts. According to TechCrunch, Facebook says this is a small,...

Facebook Now Supports Bidding for In-App Advertising

Facebook is rolling out the ability for app publishers to include Facebook ads in their ad auctions. This process is facilitated by a technology called header bidding which was introduced last year. Header bidding allows web publishers to put ad impressions up for auction through real-time bidding...

Facebook Removes ‘Trending’ Section Due to Lack of Use

Facebook has removed the ‘Trending’ section from its platform, first introduced in 2014, saying it has become less useful over time. Trending was added to the Facebook platform as a way to help people discover popular news topics. Publishers shouldn’t notice any dip in traffic as a result of...

Facebook Puts an End to Temporary Reaction Buttons

Facebook will no longer be releasing limited-time reaction buttons, which people could use in place of standard reactions or the like button. So those who have been waiting for Facebook to release a ‘pride’ reaction to commemorate Pride month won’t be getting one this year. Last year, during...