Facebook’s New “Memories” Page Highlights Engaging Posts from Years Past

Facebook has introduced a new home on the web that users can visit to reminisce on top posts they’ve published throughout the years. The new “Memories” page features a collection of of top text posts, photos, videos, and major life events. Facebook says the reason behind creating this page is...

Facebook is Letting Some Users Promote Marketplace Listings

Facebook is testing a form of hyperlocal ad targeting by giving some users the ability to promote Marketplace listings to their neighbors. Promoted Marketplace listings will also show up in the regular news feed as sponsored posts. According to TechCrunch, Facebook says this is a small,...

Facebook Now Supports Bidding for In-App Advertising

Facebook is rolling out the ability for app publishers to include Facebook ads in their ad auctions. This process is facilitated by a technology called header bidding which was introduced last year. Header bidding allows web publishers to put ad impressions up for auction through real-time bidding...

Facebook Removes ‘Trending’ Section Due to Lack of Use

Facebook has removed the ‘Trending’ section from its platform, first introduced in 2014, saying it has become less useful over time. Trending was added to the Facebook platform as a way to help people discover popular news topics. Publishers shouldn’t notice any dip in traffic as a result of...

Facebook Puts an End to Temporary Reaction Buttons

Facebook will no longer be releasing limited-time reaction buttons, which people could use in place of standard reactions or the like button. So those who have been waiting for Facebook to release a ‘pride’ reaction to commemorate Pride month won’t be getting one this year. Last year, during...

Facebook Introduces Ads in Stories After Reaching 150M Daily Viewers

Facebook has finally started including ads in Stories, which some might say was only a matter of time. After being relatively quiet on the success of Facebook Stories since launching the feature 14 months ago, the company has revealed Stories now receive a total of 150 million daily viewers.With...

Why You Should Use Chatbots for Facebook Messenger Marketing

Did you know that more people are checking their chat apps than they are checking their social media accounts? Facebook Messenger, the world’s largest mobile messaging app (with more than 1.3 billion monthly active users) offers a massive business opportunity to marketers. By leveraging...

Facebook's latest feature helps you raise money

Facebook announced an initiative called Gaming Creator Pilot Program that will help video game live-content creators accept donations from their large followings. In exchange, Facebook will control every aspect of the live streaming gaming community, from the software that powers it to...

Live Videos Generate 600% More Facebook Interactions

Buffer’s 2018 State of Social Report offers insights into how 60% of social media marketers publishing live video events reported success with this strategy. This is important because Facebook’s new algorithm gives priority to posts that generate discussions. According to Facebook, live...

Small Business Marketing Tactics Survey Resutls - FB

A United States Chamber of Commerce survey of over a thousand of small businesses across the United States reveals that small businesses are using social media to cultivate new business and grow their business across vast geographic areas. Facebook has emerged as the leading platform for small...