Facebook Changes How it Measures Video Ad Metrics

Facebook has updated its video ad metrics, bringing its metrics more in line with how people watch and interact with videos.

More specifically, Facebook is updating video ad metrics with respect to reporting the total amount of time a video was viewed.

Rather than focusing solely on duration, video ad metrics are evolving to focus more on consumption. Facebook defines consumption as ” the number of unrepeated seconds people watch.”

In addition, Facebook is introducing entirely new ways of reporting on video plays and removing some of the older metrics.

Measuring Consumption
Unlike video ads on other platforms, users can skip back and replay parts of a video ad on Facebook.

The way people are consuming video ads is changing, so Facebook’s metrics are evolving along with the change in user behavior.

Facebook will be updating the “3-Second Video Views” and “10-Second Video Views” metrics to count only unrepeated seconds. Those metrics will be updated in Ads Manager and Page Insights.


Measuring Video Plays

Facebook is introducing a new video ad metric that measures when someone sees a video ad playing.

Previously, Facebook may have reported on a video impression even though the video did not actually play due to the user’s settings.

The new “Video Plays” metric in Ads Manager will measure how many times the video was seen in motion on someone’s screen.

Removing “Redundant Video Metrics

Facebook will be removing the “30-Second Video View” and “Video Percentage Watched” metrics. The company says these metrics are now redundant and infrequently used.

Expect these updates to roll out globally to all advertisers over the coming weeks.

Reference : https://www.searchenginejournal.com/facebook-changes-how-it-measures-video-ad-metrics/264027/

Facebook Lets Users Sell Home Services in Marketplace

Facebook has recently added support for home services to its Marketplace platform.

With this update, home service professionals can market their service offerings to other Facebook users in their local area.

Previously, Facebook Marketplace was limited to only selling physical goods. So those without tangible products to sell were not able to utilize the platform.

According to the company’s announcement, millions of people turn to Facebook for advice on home services by asking friends for recommendations.


“More people ask for recommendations related to home services on Facebook in the US than any other topic. Since the beginning of the year, millions of people have asked their friends for suggestions related to home services, such as house cleaners, plumbers and contractors.”

Now, those looking for home service providers such as cleaners, plumbers, and other contractors, can find qualified professionals directly via Facebook Marketplace.

Facebook will be working with Handy, HomeAdvisor, and Porch to provide the following solutions to Facebook users:

An all-in-one destination to complete a home project — from proposal to completion.
Hundreds of thousands of top-rated professionals across the US.
Simplified decision-making by showing professionals’ ratings, reviews, credentials and location.
Making it easy to get quotes: simply describe the project you need help with and send your request to multiple professionals at once.
Real-time communications with service professionals via Messenger.
Support for home services in Facebook Marketplace has already started to roll out, and will be available across the US over time coming weeks. Marketplace is accessible via the Facebook mobile app.

Reference : https://www.searchenginejournal.com/facebook-lets-users-sell-home-services-marketplace/255311/