Facebook Changes How it Measures Video Ad Metrics

Facebook has updated its video ad metrics, bringing its metrics more in line with how people watch and interact with videos. More specifically, Facebook is updating video ad metrics with respect to reporting the total amount of time a video was viewed. Rather than focusing solely on duration, video...

Facebook Lets Users Sell Home Services in Marketplace

Facebook has recently added support for home services to its Marketplace platform. With this update, home service professionals can market their service offerings to other Facebook users in their local area. Previously, Facebook Marketplace was limited to only selling physical goods. So those...